While some are content to bumble across town on e-scooters, men like Duke Cannon get their kicks from a more traditional ride—one with four hooves, a little attitude, and horsepower that can’t be throttled by a shoddy rideshare company.

Made with a rich mahogany-vanilla blend, Palomino is a great-smelling men’s bar soap that evokes the clean, natural scent of bridle leather and the kind of freedom you don’t rent by the minute.